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How to Prepare for a Personal Branding Session

How to Prepare for a Personal Branding Session

| Duane Furlong |

How to Prepare for a Personal Branding Session

Having a personal branding session is truly a sign you wish to invest in your business. It is an investment you won’t regret if you are looking to attract new business and customers and create a brand that is professional and captivating. 

Getting the right headshot which is a professional and a high-quality representation of the person behind the brand can be achieved with the right preparation. If done correctly with adequate preparation for your personal branding photography session, it will make all the difference.

In this digital age, visuals are such an important part of marketing and branding. Your headshot is a crucial part of your brand and the growth of your business. With this in mind, it’s important to know how to prepare for when the time comes to push forward with your personal branding in business and have your headshot taken.

Choose the Outfit That Makes the Right Impression

When choosing an outfit, make sure it is comfortable and reflects your personality but will not be the most prominent element of the headshot. You don’t want your clothes to distract from you.


We would advise against wearing something that is highly stylish or outrageous. Go with an outfit that will make you look polished and confident. Don’t try too hard, as this will come through by anybody viewing your headshot. 


Avoid wearing any clothing with logos or text because this can draw attention away from your face. If you’re not sure what type of clothing works best for headshots, ask us for advice for an outfit that would suit you and will look good on the camera while projecting the image you want to portray.

Consider Your Hairstyle and Makeup

Hairstyles and makeup are subjective to each individual and their character. We always try to capture the essence of the individual in their headshot, and would favor the subtle use of makeup so that a natural look is achieved in the headshot. Too much makeup can be overpowering, and a professional makeup artist can help you get the perfect look and practice before the big day. 


When it comes to styling your hair for your headshot, a style that nicely frames your face and captures your character is ideal. Again, if necessary, consider using a hairstylist who can give you the perfect look for your shoot.

Practice Your Smile

Your facial expression is extremely important in a headshot. Of course, when you are in front of the camera, it can feel unnatural. The added pressure to produce a perfect smile on demand might make you feel stiff or awkward. It can be a good idea to ask friends or family to run through a few simulated photoshoots with you in order to help you acclimatize to smiling in front of the camera without feeling uncomfortable. 


Practice makes perfect! When the day comes—with the right clothes, makeup and a positive attitude—it’s almost certain you’ll be smiling naturally. 

Enjoy the Experience!

Headshot photography for your brand is an important element of your business strategy. It is best to appear natural in front of the camera and look like you are enjoying yourself. 


While you may feel pressured to get things right, photoshoots can be a time to have fun and enjoy doing something creative and different while benefiting your brand. So, allow things to fall into place and you will come away with not only a wonderful headshot but also a wonderful memory of the experience.


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