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What to Expect in Your Personal Brand Photography Session

What to Expect in Your Personal Brand Photography Session

| Duane Furlong |

What to Expect in Your Personal Brand Photography Session

Personal brand photography is a must-have for anyone who wants to ensure they’re being portrayed in the best possible light. So, whether you’re an entrepreneur looking to build your personal brand or just someone who wants to make sure their pictures on social media are all telling the right story, it’s essential to be aware of personal branding photography.

Planning for the Session

The first phase of a personal brand photography session is planning. It involves determining the goal of the shoot and working with your personal branding photographer to choose outfits and locations for the session.

Determining the Goals of the Shoot

As you prepare for your personal brand photography shoot, it’s crucial to think about what you want to accomplish.


  • What do you want your brand to look like? This is an excellent time to revisit your brand statement and clarify its meaning.
  • Who are you trying to reach? What are their needs, interests, and goals? Figure out who they are and how you can help them with your personal brand.
  • What kind of content will you be creating for this shoot? Knowing this will help you determine how best to prepare for the shoot.

Outfit and Location Selection

Once you’ve determined the goals of your shoot, it’s time to think about the outfit and location you want to incorporate into your session. Make a list of outfits you love and want to show off. If you have multiple items that go together well, this can help create a cohesive look for your shoot. 


Location selection can be just as crucial as outfit selection. Think about what kind of vibe you want your photos to convey, and choose locations accordingly. Of course, it can be tricky to choose outfits and locations if you have no experience with personal brand photography, but this is something your photographer can help you with. 

During the Session

Once the planning phase is over, you’ll engage in a pre-shoot session with your photographer.

The Pre-Shoot

This is where you discuss the shooting style and what you want to get out of it; it’s also a chance for your photographer to learn more about you. This helps them figure out what props and styling they will use to ensure the photos are true to your brand.

Posing and Expressions

When it comes to posing and expression, there are a few things you can do to make sure that your brand photography session goes smoothly. 

First, think about the kind of impression you want to give off. Are you an energetic person? Try being more active in your poses. 

Second, think about what emotions you want to express through your photos. Are you excited about something new in your life? Try smiling broadly and looking happy! 

Third, practice makes perfect–the more time you spend posing for photos, the better you’ll become. Make sure that all of your pictures look natural by practicing different poses in front of the mirror before the shoot day.

After the Session

Finally, the photographer will send you a link to the private gallery where you can select your final images. The images will be available for download in high-resolution and low-resolution formats, and all of them will be watermark-free, so you can use them however you like.

Looking for information on branding photography costs and good headshots for businesses? Check out our latest posts!


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