Author name: Duane Furlong

When you think of the desert, you imagine The Sahara. Flora rarely comes to mind, save for a cactus or two, such as what you see in old Western movies. At Desert Botanical Garden in Phoenix, Arizona, one’s perspective of a ‘desert’ is challenged.  Home to 50,000 species, this botanical garden gives you fascinating views

Why Personal Branding Photography Is Important If you’ve ever been in charge of a team, you know that first impressions are important. The same goes for your branding efforts. Potential clients and customers will make snap judgments about you based on your online presence, so having well-curated visual elements is essential to success. This is

How to Define Your Personal Brand   Personal branding is the art of defining the roadmap of your project and discussing its core principles. This is a fundamental step towards a reputable business and no entrepreneur or director should go without properly talking this over with their team.    Whether you’re starting from scratch or

What Is a Branding Session? Nowadays, having a strong online presence is key in order to succeed. Whether you own an online business or are in charge of a team, you should know how important this is. This is why planning your strategy and considering all aspects of your brand is a key step towards

Why Are Headshots Important? Today, portraying your image with digital tools is key if you wish to stay ahead of your competitors. Photography and visual elements are one of the first things people register when they visit your website or social media profile. It is a matter of human behavior—we tend to be attracted to

What Is a Personal Branding Session? In our digital age, everyone has a reputation to preserve. Whether you are a freelancer or work in a bigger company, you should know how important it is to project a confident and professional image to the market. Branding photography can help you do this. It is all about

Why Personal Branding Photography Is Important for Your Business Branding and photography are very important for any business that wants to stand out from the competition. One of the most powerful means of improving the presence of your business is to invest in branding photography sessions with employees. These sessions have the potential to generate

How to Use Photography for Your Brand If you are looking to create stunning marketing and branding for your business, one of the best ways to make a lasting impression on your target audience is to use the skills of professional photographers. They can assist in creating the brand that is right for you and

How to Prepare for a Personal Branding Session Having a personal branding session is truly a sign you wish to invest in your business. It is an investment you won’t regret if you are looking to attract new business and customers and create a brand that is professional and captivating.  Getting the right headshot which

What Is Personal Branding in Business   Personal branding in business is the process of creating and nurturing an identifiable and memorable professional persona. It’s about carving out a unique identity and building an online presence that is attractive to potential customers. Whether you’re a freelancer, entrepreneur, or small business owner, personal branding can help