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Top 6 Tips in 2024 To Expression Coaching For Photography From Marina LaBaff and Duane Furlong

Looking for expert advice on expression coaching? Look no further! 

Portrait photography is an art form where the ability to capture genuine expressions is a defining factor for success and your clients happiness.

Two notable photographers, Marina LaBaff owner of A Million Monarchs Boudoir and Duane Furlong, have each mastered the art of expression coaching in their respective specialties with Marina specializing in Boudoir photography, while Duane focuses on professional headshots for C-Level clients.

In this article roundup, we will take a closer look at each photographer’s practical advice and techniques for coaching subjects to achieve the perfect expressions in their portraits, no matter what the application of use is.

Understanding their expertise will help photographers of all levels and professions improve their ability to guide and capture authentic emotions from their clients.

Marina LaBaff’s Tips:

Facial Muscles to Match the Aesthetic Goal:

Marina LaBaff emphasizes the importance of aligning facial muscles with the aesthetic goal of the portrait. Whether a client seeks a relaxed or tense expression, Marina ensures their comfort by carefully selecting poses that minimize unnecessary forehead wrinkles. To create a relaxed atmosphere, she plays the client’s favorite music and engages in meaningful conversations, building a connection that results in softer and more natural facial expressions.

Lip Part & Breathing:

Another crucial aspect Marina addresses is guiding clients on how to part their lips and control their breathing. These seemingly small adjustments can significantly impact the overall look and feel of a portrait, making it a key part of her expression coaching process.


Marina reminds photographers not to overlook the power of a subject’s eyes. The direction in which a client looks can convey different emotions and narratives. Whether gazing directly into the camera or ahead at their future, Marina believes that eyes play a vital role in storytelling during a photography session.


Duane Furlong’s Tips:

Duane Furlong, a professional headshot photographer, shares his valuable insights on coaching authentic expressions during portrait sessions:

Create a Relaxing Environment:

Duane believes in setting the stage for a comfortable experience. He begins by providing a calming atmosphere with soothing music. Moreover, he conducts a pre-shoot consultation to outline the session’s flow, alleviating any anxiety clients might have about being photographed.

Engage in Authentic Conversations:

For Duane, authenticity in expressions starts with genuine interactions. He engages clients in casual conversations throughout the shoot, asking about their interests, experiences, and future plans. This creates a relaxed atmosphere, allowing the client’s true personality to shine. Duane also uses humor, such as telling jokes, to divert the client’s attention from the camera, resulting in more authentic expressions.

Capture Micro-Expressions:

Duane’s final tip is to focus on capturing micro-expressions. By creating a relaxed and enjoyable environment, he encourages clients to relax, laugh, and reveal their best expressions. These subtle movements, like a slight elbow raise or a subtle closed smile, add depth and captivate viewers, resulting in captivating portraits.

Final Thoughts About Expression Coaching

In conclusion, the art of expression coaching is not just a skill but a transformative element in the world of portrait photography. Marina LaBaff and Duane Furlong have generously shared their expertise, shedding light on the nuanced techniques they employ to coax authentic expressions from their subjects.

By focusing on Marina’s insights into aligning facial muscles with aesthetic goals, guiding clients on lip parting and breathing, and harnessing the storytelling power of the eyes, you can enhance your Boudoir photography sessions and create captivating portraits.

Similarly, Duane’s emphasis on creating a comfortable atmosphere, engaging in authentic conversations, and capturing those subtle micro-expressions takes headshot photography to new heights.

Incorporating these invaluable tips into your own photography sessions will not only help you overcome the challenges of nervous clients but also empower you to create exceptional, emotionally charged portrait images that resonate with authenticity and depth. Remember, the journey towards mastering expression coaching is a rewarding one, where every captured emotion tells a unique story through the lens.

Getting Professional Headshots Done

TL;DR: Wondering how many headshots you need? It depends on your purpose. Business professionals typically require one versatile headshot for platforms like LinkedIn, while actors should have at least five to six showcasing various styles. Models benefit from six to twelve diverse headshots. Choose headshots that suit your goals and industry, and update them periodically. For professional-quality photos in Arizona, Duane Furlong Studios can capture your best side.

You’ve probably heard it before – a professional headshot can make a world of difference if you’re freshening up your LinkedIn profile or stepping into the acting scene. But here’s the burning question: How many headshots do I need

Well, the answer depends on what you need them for. If you’re hunting for jobs, one stellar shot might do the trick. Actors and models, on the other hand, usually need a versatile portfolio to showcase their range. As for entrepreneurs, a few different looks can help personalize their brand across multiple platforms.

Whether you’re updating your brand or gearing up for casting calls, we can figure out the right number of headshots to keep you covered for every occasion. So, let’s get into it!

Why Do You Need a Headshot?

Your picture is the first thing people see when they’re scrolling through LinkedIn, checking out your company website, or glancing at your acting or modeling portfolio. Your headshot is the first impression you leave on people because sometimes we do “judge a book by its cover.” So, you want to have one that reflects your professionalism, personality, and the field you’re in.

If you’re a corporate executive, your photo should exude confidence and competence. For creatives, it might show a bit more flair. And remember, the right headshot for a LinkedIn profile might not fit the vibe of your Instagram or Twitter. It’s all about context. So, you must think about where and how your headshot will be used.

Headshots for Business Professionals

If you’re a business professional, having one high-quality, versatile image of yourself is a non-negotiable asset. This single picture can make a significant impact across many different platforms. Think about your LinkedIn profile, the “About Us” page on your company website, or even the author bio in a press release.

A well-taken photograph conveys professionalism and sets the tone for how clients, colleagues, and competitors view you. So make sure your is up to date, looks like you, and aligns with your professional branding. Not all styles of headshots are suitable for every industry, so here are some suggestions depending on your background:

  • Corporate or Finance. A classic look – think a tailored suit and a simple background – is the standard. It suggests formality, competence, and integrity.
  • Creative Fields. You have some leeway to showcase your individuality. Maybe you’re a graphic designer or work in advertising; here, a more relaxed vibe with unique backgrounds or attire can signal your creativity and out-of-the-box thinking.
  • Entrepreneurs. You want to be ready for various marketing materials, from your website to business cards, and your headshot should reflect your brand’s versatility.

But remember, your headshot isn’t a one-and-done deal. You should update your photo every couple of years or whenever your appearance changes significantly (like a new hairstyle or glasses). An outdated headshot can be jarring to someone who meets you in person.

Headshots for Actors

If you’re in the entertainment industry, you’ll need a wide selection of headshots that showcase your versatility because, let’s face it, you’re not just auditioning for one type of role. Your headshots are your calling card, and casting directors want to see the different characters you can play at a glance. Include a few different looks in your portfolio, such as:

  • The ‘Commercial’ Look. This is your bright, approachable, and friendly photo that screams, “I’m relatable!” It’s the kind of shot that says you’re perfect for mainstream products and feel-good TV spots.
  • The ‘Theatrical’ Look. This one is more intense, more dramatic, and tailored for roles in film, theater, and TV dramas. Here, you show off your range and the depth of characters you can play.
  • The ‘Specialty’ Look. If you’re eyeing roles in period pieces or aiming to be the next action hero, make sure you have headshots that reflect these genres. A vintage style for that 1920s film or a gritty, edgy shot for the action-packed roles will make casting directors take a second look.

Now, let’s talk numbers. How many shots do you need? Aim for at least five to six quality headshots for a well-rounded portfolio. This should include a mix of commercial and theatrical, plus any specialty looks that fit your casting goals. Having a solid number of options ensures you can submit the best and most impactful image for each role you’re going after.

Headshots for Models

If you’re a model, you should aim for a collection of professionally shot photos that capture a spectrum of looks – from commercial and approachable to edgy and high-fashion. A well-rounded portfolio includes a mix of studio shots with clean backgrounds and natural light photos that bring out your unique features.

As for the number of headshots, less isn’t always more. You’ll need enough to demonstrate your range without overwhelming decision-makers. Around six to twelve quality photos should do the trick – enough to keep them interested, but not so many that your strongest shots lose impact.

Furthermore, staying current is key. As your look evolves and trends shift, your portfolio should keep pace. Updating your headshots annually is a good rule of thumb, but if you’ve undergone a significant change in appearance—like a new hairstyle or a shift in your weight—it’s time for a fresh batch of photos.

How To Keep Your Portfolio Looking Fresh

You need shots that show different facets of your personality or suit various roles and industries. Think about it: the playful smirk that helps land you a commercial gig might not resonate in a corporate boardroom. So mix it up. Have a range that showcases your versatility.

On the flip side, remember where these photos will pop up. If you’re gunning for that sleek tech job, a laid-back beach photo won’t cut it. Your headshots should align with the image you want to project in the specific contexts they’ll be seen. And don’t skimp on quality, okay?

Snapping a quick pic on your phone is fine for social media, but for your professional image? Not so much. Professional shots signal that you take your career seriously. They come with the right lighting, sharpness, and quality that make you stand out. So why not invest in a professional photo session? It’ll pay off when your headshot opens doors before you’ve even said a word.

Get Your Professional Headshots Done In Arizona

So what is the answer to “How many headshots do I need?”. Well, it boils down to your individual goals and where you’ll be showing those photos. Most professionals need a solid three to five different professionally taken shots. But if you’re an aspiring actor or model, you’ll need enough headshots to showcase your versatility and talent truly.

If you’re unsure about what type of photo is the best choice, don’t hesitate to reach out to a pro headshot photographer. If you’re in Arizona, Duane Furlong Studios will make sure to give you professional-level headshots that show you in the best light.

Reach out to us today, regardless of whether you’re looking for personal or corporate headshots or just want to freshen up your portfolio, and we’ll make sure to capture your best side!


How many headshots do I need for my LinkedIn profile or business purposes?

For business professionals, having one high-quality, versatile headshot is sufficient. However, consider different styles based on your industry, such as corporate or creative looks, to align with your branding. Update your headshot every couple of years or when your appearance significantly changes.

How many headshots should actors have in their portfolio?

Actors should aim for at least five to six quality headshots in their portfolio. These should include commercial, theatrical, and specialty looks that showcase their versatility and casting range. Having multiple options ensures they can submit the most suitable headshot for each role.

How many headshots should models include in their portfolio?

Answer: Models should have around six to twelve professionally taken headshots in their portfolio. This range allows them to demonstrate versatility without overwhelming decision-makers. Models should also update their portfolio annually or when there are significant changes in their appearance or style.

How can I choose the right type of headshot for my needs?

The type of headshot you need depends on your goals and the context in which the photo will be used. Consider your industry, target audience, and where the headshot will be displayed. It’s advisable to consult with a professional headshot photographer to ensure your photos align with your objectives and make a positive impression.

Why You Need Branding Session Portrait Photography


As a business professional, you may have heard about personal branding sessions and wondered if it’s something you need. The answer is yes. Personal branding portrait photography has become an essential tool for professionals across industries. Here’s why you need branding session portrait photography.

1. Creates a Consistent Personal Brand

A personal branding session provides you with a range of professional photographs that can be used across all your marketing platforms, creating a consistent image that helps to establish your personal brand. This consistency aids in brand recognition, making you more memorable to your audience.

2. Increases Trust and Connection

When you use professional branding portraits, you create a personal connection with your audience. They see the person behind the business, which increases trust and makes them more likely to engage with you.

3. Sets You Apart

There are many people that use phone selfies and images on their profiles. Professional branding portraits make you stand out. They signal to your audience that you take your profession seriously, and they can expect a high level of quality from your services or products.

4. Tailored to Your Unique Brand

Unlike standard headshots, a branding session allows for more creativity and customization. You can incorporate elements of your brand like colors, settings, props, or outfits that reflect your brand personality. This customization makes your images unique and memorable.

5. Provides Versatility

With a library of professional images from a branding session, you’ll always have the perfect image to share on social media, use in a blog post, add to your website, or include in a press release. This variety of images is especially important in the digital era where visual content is king.

6. Saves Time

Having a collection of professional photos ready to use will save you time in the long run. No more scrambling to find an appropriate image for a last-minute post or update.

7. Builds Confidence

When you see yourself portrayed professionally, it boosts your self-confidence. This self-assurance can translate into your work, enhancing your professional performance.

If you’re ready to elevate your personal brand, consider booking a branding session portrait photography with us today.


  1. How long does a branding session typically last? A: The duration of a branding session can vary depending on your specific needs and the photographer’s package offerings. It can range from a couple of hours to a full day session.
  2. Do I need to have a clear idea of my personal brand before booking a branding session? A: While having a clear idea of your personal brand can be helpful, it is not necessary to have every detail figured out. A skilled photographer can guide you through the process and help you define and capture your brand essence.
  3. Can I use the branding portraits for both personal and professional purposes? A: Absolutely! The branding portraits you receive can be used for a variety of purposes, including professional profiles, social media, websites, marketing materials, and more.
  4. 5. Can I request specific locations or settings for the branding session? A: Yes, you can discuss your preferred locations or settings with your photographer. They can provide suggestions and recommendations based on your brand and the desired aesthetic.
  5. How long does it take to receive the final images from a branding session? A: The turnaround time for receiving the final edited images can vary depending on the photographer’s workflow. It’s advisable to discuss the estimated delivery timeline with your photographer before the session.

Do you need staff headshots for your company?

I offer professional headshots, environmental business portraits, corporate photography, and event photography throughout Arizona.


Phone: 480.201.7204

Why Business Professionals Need Personal Brand Photography


Today, business professionals are more visible than ever. LinkedIn profiles, company websites, social media platforms, and even personal blogs all contribute to our online presence. And in each of these venues, visuals play an essential role in shaping perceptions and building a personal brand. Here’s why every business professional needs personal brand photography.

1. First Impressions Matter

In a split second, people form opinions about you based on your online presence. High-quality, professional photographs immediately communicate your professionalism and attention to detail, making a powerful first impression.

2. Personal Branding is Essential

Personal brand photography goes beyond basic headshots. It captures your unique personality, style, and values, helping to distinguish you from others in your field. Personal branding images can include photographs of you in your workspace, interacting with clients, or engaged in activities related to your industry, all of which help to tell your unique professional story.

3. Images Enhance Engagement

Whether on social media or a website, posts with images garner more attention and engagement. Having a library of professional images at your disposal allows you to regularly update your online platforms with fresh content that keeps your audience engaged and interested in what you do.

4. Consistency Builds Trust

Using consistent imagery across all your online platforms helps to establish and reinforce your personal brand. It also builds trust by providing a coherent and reliable image of who you are as a professional.

5. Professional Photos Save Time

Having a set of professionally taken and edited images saves you time in the long run. Instead of scrambling to find a decent photo for a last-minute press release or social media post, you’ll have a library of great images ready to use.

6. Reflects Evolution and Growth

As your career evolves, so should your personal brand. Regular personal brand photography sessions ensure that your online presence keeps up with your professional growth and changes in your role, industry, or style.

7. Adds Value to Your Business

Investing in professional personal brand photography shows that you value quality and professionalism. This, in turn, adds value to your business by attracting clients, partners, or employers who appreciate and share these values.

8. Communicates Your Unique Story

Every business professional has a unique journey and narrative. Personal brand photography can help you communicate this story more effectively than words alone. Through various shots – be it in your office, at your favorite place, or with items that signify your journey – you can depict an authentic picture of who you are as a professional.

9. Provides Versatility

Having a diverse portfolio of high-quality images offers flexibility and versatility. You can use different images for various platforms or purposes – LinkedIn, company websites, guest blogging bios, conference speaking bios, or even your email signature. You can tailor your image selection to suit the platform and the audience, ensuring you always put your best foot forward.

    10.  Establishes Authority

High-quality professional images can help establish your authority in your field. They signal to your audience, clients, or employers that you take your role seriously and are committed to delivering excellence. This can make you more credible and respected in your industry.

    11.  Connects with Your Audience

A well-crafted personal brand photograph can create a sense of connection with your audience. By showcasing your personality and behind-the-scenes of your work life, you allow people to see the person behind the business. This builds rapport and trust, which are crucial for any successful professional relationship.

    12. Personalizes Your Business

Ultimately, personal brand photography is not just about having a collection of professional images. It’s about carefully crafting your visual narrative to align with your professional goals and personal brand. As a professional headshot and personal brand photographer, I am passionate about helping you bring this vision to life and create a powerful visual representation of your professional self. At Duane Furlong Studios, we believe in the power of personal brand photography to elevate your professional presence and make you stand out from the crowd.


Personal brand photography is an investment in your professional future. It’s an essential tool for shaping perceptions, building a strong personal brand, and standing out in a crowded digital landscape. At Duane Furlong Studios, we’re committed to helping business professionals in the Phoenix area capture their unique personal brand through high-quality, personalized photography.


  1. How long does a personal branding session typically last? 

A: The duration of a personal branding session can vary depending on your specific needs and the package you choose. It can range from a couple of hours to a full day session. During this time, we will work together to capture a variety of images that showcase your personal brand.

  1. Can I use personal branding photos for both online and offline marketing materials? 

A: Absolutely! The personal branding photos we capture are versatile and can be used across various platforms and mediums. Whether you need images for your website, social media profiles, print materials, or presentations, the photos will effectively represent your personal brand.

  1. What should I wear for a personal branding session? 

A: It is recommended to wear outfits that align with your personal brand and reflect your professional style. Solid colors and timeless pieces tend to work well. However, we will discuss wardrobe options and suggestions in detail during our pre-session consultation to ensure your attire perfectly complements your personal brand.

  1. Do you offer package options for personal branding sessions? A: Yes, we offer a variety of package options to cater to different needs and budgets. Our packages include different session durations, number of edited images, and additional services such as hair and makeup. During our pre-session consultation, we will discuss these options in detail to find the package that best suits your requirements. 

Do you need staff headshots for your company?

I offer professional headshots, environmental business portraits, corporate photography, and event photography throughout Arizona.


Phone: 480.201.7204

What Should I Wear for a Professional Headshot?


Choosing the right outfit for your professional headshot can be challenging, and many clients struggle to pick out what to wear. You want to look your best, but you also want to ensure that your attire sends the right message about you and your brand. Here are some tips to help you decide what to wear for a professional headshot.

1. Reflect Your Professional Role

Your outfit should match your professional role and the industry you’re in. If you’re in a corporate setting, a suit or a professional dress could be appropriate. For more creative or relaxed fields, you might opt for something a bit more casual. It’s important to consider how you want to be perceived by your target audience.

2. Choose Solid Colors

Solid colors usually work best for headshots as they don’t distract from your face. Try to avoid busy patterns, logos, or graphics that can detract from the professional feel of the photo. If you wear a suit, try to wear a tie with minimal distractions. Also, talk with your photographer about personal brand photography and to decide on the backdrop color beforehand. This can help eliminate some clothing options because you do not want to wear the same color. This will cause you to blend into the background when the whole goal is to make you pop!

3. Consider Your Brand Colors

If you have a personal or company brand with specific colors, consider incorporating them into your outfit. This can help with brand consistency and recognition. Alternatively, we also offer a branding session that is designed to connect you and your brand through various types of images.

4. Flattering Colors

Choose colors that complement your skin tone. Generally, cooler tones like blues and grays are universally flattering. It’s best to avoid neon colors or overly bright shades, as these can create color casts on your skin. Opt for colors that enhance your natural features and make your skin tone appear vibrant.

5. Keep Jewelry Minimal

Simple and classic is the rule of thumb here. You want the focus to be on your face, not your accessories. Avoid large or distracting jewelry that may divert attention away from your professional image.

6. Dress Comfortably

If you’re uncomfortable, it will show in the pictures. Make sure your outfit is comfortable and fits well. You want to feel confident and at ease during your headshot session to capture your best expressions.

7. Iron Your Clothes

Wrinkles can show up in photos and may distract from your face, so make sure to iron your clothes before the photoshoot. Presenting yourself with well-pressed attire adds to the overall polished and professional look.

8. Bring Options

It’s always a good idea to bring a few outfit options to your session. This gives you some flexibility and allows you to change your look if desired. Discuss with your photographer what options may work best based on the intended purpose and style of your headshots.


Remember, the goal of a professional headshot is to present the best version of yourself. It should represent who you are and what you stand for professionally. At Duane Furlong Studios, we offer pre-session consultations to help guide our clients on what to wear to ensure they feel confident, and their headshot effectively represents their professional image.


  1. How do I choose the best outfit for my professional headshot? A: When selecting your outfit, consider your professional role and the industry you’re in. Opt for solid colors that complement your skin tone and reflect your personal brand. It’s best to avoid busy patterns, logos, or graphics that can distract from your face and the professional feel of the photo.
  2. Should I wear accessories or jewelry for my headshot? A: It’s recommended to keep jewelry minimal and opt for simple and classic pieces. The focus should be on your face, not your accessories. Avoid large or distracting jewelry that may divert attention away from your professional image.
  3. What colors should I avoid wearing for a professional headshot? A: It’s best to avoid neon colors or overly bright shades, as they can create color casts on your skin. Opt for colors that complement your skin tone, such as cooler tones like blues and grays. Solid, neutral colors generally work well for headshots.
  4. Can I wear my company uniform for the headshot? A: If your company uniform is a significant part of your professional identity and accurately represents your brand, it can be appropriate to wear it for your headshot. However, it’s essential to consider whether the uniform reflects your personal style and aligns with the overall look you want to achieve.

Do you need staff headshots for your company?

I offer professional headshots, environmental business portraits, corporate photography, and event photography throughout Arizona.


Phone: 480.201.7204

What is a ¾ Headshot?


Half body headshots, or ¾ headshots, are a type of photograph that captures the subject’s face, shoulders, and upper body. They are commonly used in modeling portfolios, acting headshots, and professional profiles. Unlike traditional head and shoulders only headshots, ¾ headshots provide a more dynamic representation of the subject’s appearance and personality.

Where are 3/4 Headshots Taken?

When considering half body headshots, you will find that they can be taken in a studio setting or outdoors. The choice of location depends on the desired look and style you are aiming for. In a studio, the photographer has more control over lighting and background, allowing for a polished and professional look. On the other hand, outdoor settings offer natural light and a candid atmosphere, which can be more suitable depending on your profession.

 The Importance of Posture and Facial Expression

As a photographer with extensive experience in taking half body headshots, I emphasize the significance of posture and facial expression. A relaxed and confident posture helps clients look comfortable and approachable, while a tense or awkward pose can appear forced or uncomfortable. Similarly, a genuine smile or expressive facial expression conveys personality and engages the viewer, while a blank or stiff expression can be uninviting. The right photographer will know how to work with you to capture your best angles and expressions.

Choosing the Right Photographer

When choosing a photographer for your half body headshots, it’s essential to consider their equipment and expertise. Different camera types and lenses can create various effects. For example, a wider lens, like a 24mm, captures more of the surroundings and creates a sense of place, while a longer lens, such as an 85mm, produces a more intimate feel. The photographer’s understanding of aperture and depth of field is also crucial. Research photographers in your area, compare their work, and read reviews to find qualified professionals who can deliver the results you desire.

Background and Wardrobe Considerations

The background and wardrobe play significant roles in half body headshots. A simple and uncluttered background directs attention to the subject, while a busy or cluttered background can be distracting. Your wardrobe should align with the intended use of the photograph, whether it is for professional or casual purposes. Consult with your photographer for guidance on suitable attire and any additional outfits you should bring to the session.


Half body headshots and personal branding provide an excellent opportunity to showcase your personality and appearance. They can be used for various purposes, including modeling, acting, and professional profiles. A well-captured half body headshot makes a strong first impression and helps individuals stand out in a competitive field.


  1. How can a ¾ headshot benefit me in my profession? A: A ¾ headshot allows professionals to present themselves in a more expressive and visually engaging manner. It can help individuals in modeling, acting, or any profession that requires a personal connection with the audience. The added context and body language in a ¾ headshot can make a strong impression and enhance your professional image.
  2. Can I have a ¾ headshot taken outdoors? A: Yes, ¾ headshots can be taken both in a studio setting and outdoors. Choosing the location depends on the desired look and style you want to achieve. A studio setting offers more control over lighting and background, providing a polished and professional look. On the other hand, shooting outdoors with natural light can add a more natural and candid feel to the photograph.
  3. How long does a ¾ headshot session typically last? A: The duration of a ¾ headshot session can vary depending on various factors, including the number of looks or outfit changes, the complexity of the setup, and the photographer’s process. On average, a ¾ headshot session can range from 1 to 2 hours. It’s recommended to discuss the estimated timeframe with your photographer during the consultation.
  4. Is it necessary to hire a professional photographer for a ¾ headshot? A: While it’s possible to take your own ¾ headshot, hiring a professional photographer experienced in capturing professional portraits ensures high-quality results. A professional photographer understands lighting, composition, and poses that best showcase your appearance and personality. They also have the necessary equipment and expertise to create a polished and impactful ¾ headshot.

Do you need staff headshots for your company?

I offer professional headshots, environmental business portraits, corporate photography, and event photography throughout Arizona.


Phone: 480.201.7204

What does Personal Brand Photography Do?


Personal branding goes beyond just a logo or tagline. It encompasses the essence of who you are, what you stand for, and the unique value you offer to your audience. Personal brand photography goes hand in hand with personal branding, capturing visual elements that represent your brand identity and values.

The Power of Personal Branding

Personal branding is about building a strong and authentic identity that resonates with your target audience. It allows you to differentiate yourself from others in your field and establish credibility and trust. Effective personal branding helps you attract opportunities, build professional relationships, and elevate your career or business.

Understanding Personal Brand Photography

Personal brand photography is a specialized genre of photography that focuses on capturing images that align with your brand identity and message. It involves a collaboration between you and a professional photographer to create a visual narrative that reflects your personality, values, and expertise. The images captured are used across various platforms, such as websites, social media, marketing materials, and professional profiles.

Benefits of Personal Brand Photography

  1. Authentic Visual Storytelling

Personal brand photography allows you to tell your unique story visually. Through carefully crafted images, you can convey your personality, passions, and experiences. It gives your audience a glimpse into your world and creates a connection based on authenticity.

  1. Consistent Brand Identity

Consistency is key in personal branding. Personal brand photography ensures that your visual content aligns with your brand’s style and messaging. This consistency helps reinforce your brand identity, making it recognizable and memorable to your audience.

  1. Connection with Your Audience

Personal brand photography enables you to create an emotional connection with your audience. By showcasing your personality and values, you can foster trust and relatability. When people resonate with your brand, they are more likely to engage with your content and become loyal supporters.

  1. Versatile Visual Content

Personal brand photography provides you with a library of high-quality, custom images that can be used across various platforms and marketing materials. You can use these images to enhance your website, create impactful social media posts, develop engaging presentations, and more.

  1. Increased Credibility and Professionalism

Professional, well-executed personal brand photography elevates your overall brand image. It demonstrates your commitment to quality and professionalism, which can enhance your credibility and attract opportunities. One example of this is by using half body headshots.

How to Make the Most of Personal Brand Photography

To maximize the benefits of personal brand photography, consider the following tips:

  1. Plan strategically: Define your brand story, values, and target audience before the photoshoot to ensure the images align with your overall brand strategy.
  2. Collaborate with a professional photographer: Choose a photographer who specializes in personal brand photography and understands your vision. Collaborate closely to achieve the desired results.
  3. Incorporate your brand elements: Infuse your brand colors, style, and props that represent your niche or industry to create a cohesive visual identity.
  4. Show diversity and versatility: Capture a range of images that reflect different aspects of your brand, from professional portraits to candid moments, showcasing various aspects of your personality and expertise.
  5. Optimize image usage: Utilize the images across all relevant platforms and marketing materials, ensuring consistency and alignment with your brand message.


Personal brand photography is a powerful tool for visually representing your brand identity and connecting with your audience. Through authentic storytelling, consistent branding, and versatile visual content, personal brand photography helps you stand out in a crowded online world and establish a strong and memorable presence.


  1. Is personal brand photography only for entrepreneurs or business owners? A: No, personal brand photography is beneficial for anyone looking to build a strong personal brand, including professionals, artists, influencers, and executives.
  2. Do I need professional photography equipment for personal brand photography? A: While professional equipment can enhance the quality of the images, personal brand photography can be done with the assistance of a skilled photographer using their equipment.
  3. How often should I update my personal brand photography? A: It is recommended to update your personal brand photography every 1-2 years or whenever there are significant changes in your brand identity or appearance.
  4. Can personal brand photography help with online visibility and engagement? A: Yes, high-quality and authentic personal brand photography can attract attention, increase engagement, and leave a lasting impression on your audience.
  5. Can I use personal brand photography for print materials? A: Absolutely. Personal brand photography can be used for print materials such as business cards, brochures, banners, and promotional materials to maintain consistency across all touchpoints.

Do you need staff headshots for your company?

I offer professional headshots, environmental business portraits, corporate photography, and event photography throughout Arizona.


Phone: 480.201.7204

What Colors Should You Avoid in a Photoshoot?


Choosing the right colors for your photoshoot can make a significant impact on the outcome of your headshots. The right colors can make you pop out from the background, draw more attention to your face, and accentuate your best features. Conversely, some colors can take away from your appearance, causing distractions or making you blend into the background, which we don’t want. At Duane Furlong Studios, we’ve put together a guide on colors you should generally avoid in a photoshoot to ensure you get the best results.

1. Bright Neon Colors

While neon colors can be fun and energetic, they often don’t translate well in photos. They can cause a color cast on the skin, making you look unnatural. Furthermore, neon colors can be overly distracting, drawing the viewer’s attention away from your face and to your clothing. If you want to include brighter colors, opt for more muted or pastel versions that won’t overwhelm the image.

2. Pure White or Black

While black and white can be classic clothing colors, they can pose challenges in photography. White can cause excessive glare and make it difficult to see detail in the clothing. It can also cause the camera to underexpose the photo, making you look darker. On the other hand, black can absorb too much light, causing a lack of detail and possibly overexposing the rest of the image. Instead, opt for off-white or cream and dark gray as alternatives. However, I have had many clients wear white and black and the images came out great. If you would like to wear white or black, make sure you tell me beforehand and we can discuss any changes we need to make. 

3. Colors That Blend With Your Skin Tone

It’s also important to avoid colors that closely match your skin tone. These can cause you to appear washed out or can make it difficult to distinguish where your clothing ends and your skin begins. The goal is to create some contrast between your skin and your clothing, so consider wearing colors that compliment but stand out from your natural skin tone.

4. Loud Patterns

While technically not a color, it’s crucial to avoid clothing with loud or distracting patterns, this includes accessories like ties as well. These can divert attention away from your face and make the image feel chaotic. If you love patterns, choose smaller, more subtle designs that won’t overpower the image.

5. Colors That Clash With the Background

If we have discussed the background color or setting of your photoshoot, avoid colors that will clash. For instance, if your photoshoot is in a park with lots of greens, a bright green outfit might make you blend into the background. If you do not have a background in mind, make sure you talk with your photographer before choosing an outfit, and bring extra outfits just in case!

Choosing the right colors for your photoshoot can significantly enhance your photos, helping you look your best, differentiate your brand, and ensure that the focus stays on you. However, remember that these are guidelines, not rules. The most important thing is that you feel comfortable and confident in what you’re wearing.

At Duane Furlong Studios, we’re committed to ensuring that you feel at ease and look amazing during your headshot or personal branding session. We’re always here to provide guidance and advice, helping you choose the best colors for your photoshoot.

Do you need staff headshots for your company?

I offer professional headshots, environmental business portraits, corporate photography, and event photography throughout Arizona.


Phone: 480.201.7204

What are the 3 characteristics of a good brand image?


A good brand image is the culmination of various elements, including visual identity, messaging, customer experience, and reputation. It is the perception that customers and stakeholders have of your brand. Let’s delve into the three characteristics that define a good brand image.

1. Consistency

Consistency is the foundation of a strong brand image. It involves presenting a cohesive and unified identity across all touchpoints and interactions with your audience. Consistency ensures that your brand is recognizable and memorable, leading to increased brand trust and loyalty. Elements such as logo design, color palette, typography, and brand voice should remain consistent across various channels, including your website, social media, marketing materials, and customer interactions. If you have additional questions about this, please contact us for a personal branding session.

2. Differentiation

Standing out in a competitive market is essential for a good brand image. Differentiation involves highlighting what sets your brand apart from others. It is about communicating your unique value proposition and positioning yourself distinctively in the minds of your target audience. By identifying your brand’s unique strengths, values, and offerings, you can create a memorable and compelling brand image that resonates with your customers. Differentiation can be achieved through innovative products, exceptional customer service, a distinct brand personality, or a unique brand story.

3. Emotional Connection

Building an emotional connection with your audience is a hallmark of a good brand image. Customers are not only rational decision-makers; they also rely on their emotions when engaging with brands. By appealing to their emotions, you can forge a deeper and more meaningful connection. This can be achieved through storytelling, evoking positive emotions, showcasing your brand’s values, and creating experiences that align with your target audience’s aspirations and desires. When customers feel an emotional bond with your brand, they are more likely to become loyal advocates and ambassadors.


A good brand image is built on consistency, differentiation, and emotional connection. By maintaining consistency in your visual identity, messaging, and customer experience, you establish a strong and recognizable brand presence. Differentiating yourself from competitors allows you to stand out and create a unique positioning in the market. Finally, fostering an emotional connection with your audience establishes a deeper relationship and builds long-term loyalty.


  1. How can I ensure consistency in my brand image? A: Consistency can be achieved by developing brand guidelines that outline your visual identity, tone of voice, and messaging. Implement these guidelines across all platforms and channels, ensuring a unified brand experience.
  2. How do I differentiate my brand from competitors? A: To differentiate your brand, identify your unique value proposition and communicate it effectively. Understand your target audience, study your competitors, and emphasize what makes your brand special and relevant to your customers.
  3. How can I create an emotional connection with my audience? A: Connect with your audience by telling authentic stories that resonate with their values and aspirations. Be transparent, engage in meaningful conversations, provide exceptional customer experiences, and show empathy in your brand interactions.
  4. Can a good brand image help attract new customers? A: Yes, a good brand image can attract new customers by building trust, credibility, and positive associations. It creates a strong first impression and helps differentiate your brand in a crowded marketplace.
  5. Is it possible to change a brand image over time? A: Yes, brand images can evolve and change as businesses grow and adapt. However, it’s important to carefully manage and communicate any changes to ensure consistency and retain the trust of your existing customer base.

Do you need staff headshots for your company?

I offer professional headshots, environmental business portraits, corporate photography, and event photography throughout Arizona.


Phone: 480.201.7204

LinkedIn Headshot Examples

Your LinkedIn headshot is one of the first things a visitor sees on your profile, making it a crucial aspect of your online professional image. As a professional photographer who’s helped countless individuals present their best selves online, I’m sharing a few LinkedIn headshot examples from Duane Furlong Studios to inspire your next photoshoot.

Example 1: Classic Corporate

A person in a blue suit

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Description: A clear, professional headshot of a client dressed in a navy blue suit and white shirt, shot against a grey background. This is the epitome of a classic corporate headshot, highlighting the client’s confident smile and direct eye contact with the camera.

Example 2: Friendly and Approachable

A person in a red shirt

Description automatically generated with low confidence

Description: This is a headshot of a client wearing a bright, casual blouse. The client’s warm smile and engaging eyes give off a friendly and approachable vibe. This photo is perfect for professionals in client-facing roles or creative fields.

Example 3: Creative Professional

A person sitting on a staircase

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Description: A shot of a client dressed in a smart-casual outfit, photographed against an urban background. Their confident expression and the unique setting express their creative profession without compromising professionalism.

Example 4: Modern Executive

A person with long hair wearing a black tank top

Description automatically generated with low confidence

Description: This headshot features a client in a black shirt against a dark background, giving a modern twist to the traditional executive headshot. The client’s serious expression conveys their determination and focus.

Example 5: Personal Branding

A person in a black suit

Description automatically generated with medium confidence

Description: A headshot of a client dressed in their brand colors, shot against a background that subtly reflects their industry. Their confident, engaging expression perfectly complements their personal branding strategy.

Example 6: Relaxed and Casual

A person sitting on a bench

Description automatically generated

Description: This headshot, featuring a client in a smart-casual outfit against a simple outdoor setting, gives off a relaxed, casual vibe. This style can be perfect for freelancers, remote workers, or professionals in less formal industries.

These examples showcase the range of styles and moods that can be captured in a LinkedIn headshot, depending on your professional field and personal brand. Remember, the goal of a LinkedIn headshot is to present a professional, confident, and approachable image that aligns with your career goals and personal brand.

At Duane Furlong Studios, we are committed to delivering high-quality, professional headshots that reflect your unique personality and professional image. Whether you need a traditional corporate headshot or something more creative, we’ve got you covered.

Do you need staff headshots for your company?

I offer professional headshots, environmental business portraits, corporate photography, and event photography throughout Arizona.


Phone: 480.201.7204