Why Are Headshots Important?

Today, portraying your image with digital tools is key if you wish to stay ahead of your competitors. Photography and visual elements are one of the first things people register when they visit your website or social media profile. It is a matter of human behavior—we tend to be attracted to observable features. After all, an image is worth a thousand words.

Because of this, it’s important to have a good quality headshot that conveys your identity and brand principles. The right headshot can make a powerful impact for you and your business. In this article, we’ll discuss exactly why headshots and personal brand photography are so important in today’s digital world.

Make a Good First Impression

Headshots are a powerful way to create a lasting first impression of your business or yourself. Headshot photography is a key component of creating an effective and reputable brand image. They show potential customers and clients your identity, character, and principles, and they can act as visual testaments that give insight into what you do and who you are. 

Including headshot photography in your branding session is essential for anyone trying to create a strong brand. It goes without saying that updating the images every once in a while is necessary to keep your brand relevant and consistent. Investing in quality headshot photography is more than just getting a few nice pictures taken—it’s an investment in your long-term vision, allowing you to craft a powerful and reputable brand with consistency.

Personal Branding Sessions or Headshots?

Headshot photography is an essential part of any business when it comes to creating a strong brand. However, as everyone has an online presence nowadays, preserving your personal image is also worth considering. This is why personal branding sessions are becoming increasingly popular among entrepreneurs and freelancers. 

The photographic aspect of any brand strategy, whether for a team or individual, speaks volumes about your values, ethos, and attitude. Headshots are particularly important as they convey confidence and professionalism—two qualities necessary for any business. 

Personal branding sessions take longer to complete, as they are more elaborate than headshot sessions. If you are looking to communicate your message and identity thoroughly, a personal branding session might be what you are looking for. They are designed to make you stand out from your competitors, showing not only your physical presence but your core values. A good photographer will take photos in multiple settings, curate the background, and use outfits to portray your inner self in images. 

In Summary

When planning your brand strategy, no element is more powerful in communicating the philosophy of your brand than headshots. Investing in quality visual elements for your brand is essential in order to stand out from the competition and attract more clients. Not only do headshots convey your identity, they also communicate your brand principles, something fundamental in the age of social media, where first impressions are key. In the long run, this investment can make all the difference.

What Is a Personal Branding Session?

In our digital age, everyone has a reputation to preserve. Whether you are a freelancer or work in a bigger company, you should know how important it is to project a confident and professional image to the market. Branding photography can help you do this. It is all about creating and maintaining a consistent identity for you or your company. For it to be successful, you need to know who you are and what you want to be known for, then make sure everything you do aligns with that. 

Branding photography sessions translate these principles into a visual experience—often the best way to transmit your identity to your potential clients. It doesn’t matter if you’re just starting out or have been working on your personal brand for awhile, a session like this can transform your business.

How Can It Help My Business?

Powerful, approachable, confident, friendly—it doesn’t matter how you want others to view you, a branding photography session will cover all your needs. As it is a highly flexible session, with multiple outfit changes and no time limit, it will establish the base of your brand and create a specific visual for you. 

Personal branding is the practice of taking control over how you present yourself to the world, and photography plays a key role in this. The photographs can be used on business cards, websites, and social media platforms. Photography helps express an outward message to our target audience and potential clients. By taking control of your image, you can create a unified impression across all channels, conveying the attitude and impact you want. 

Whether you want your team to surpass the competition or you want to take your personal brand to the next level, personal branding photography is important for your business.

Why Is Headshot Photography So Important?

When your audience thinks about your brand, the first thing that comes to mind is the visual aspect, so having a strong digital presence is a big advantage. Because of this, headshots are important in the business world. Having a good photo can be essential for making a good impression, and a headshot session is the best way to let clients get an immediate sense of who you are and what you do. It’s also important to have up-to-date headshots so your public image reflects who you are. 

Combining a brand strategy with a professional photography session is a huge step towards establishing a powerful and reputable brand. Photography is all about capturing your best self. Including a photography session in your branding strategy lets potential clients see that best self.

In Conclusion

In the modern era, personal branding is more important than ever. Due to the impact of the global pandemic, we work, date, entertain ourselves, take meetings, and play video games online. 

Conveying the right identity in the digital world is fundamental. From photography headshots to social media sessions, businesses and individuals strive to capture a unique personality. Don’t underestimate how powerful your business’s visual experiences can be—photography and other forms of personal branding can get you noticed in the digital world.

Why Personal Branding Photography Is Important for Your Business

Branding and photography are very important for any business that wants to stand out from the competition. One of the most powerful means of improving the presence of your business is to invest in branding photography sessions with employees. These sessions have the potential to generate significant rewards in terms of business growth. 

For customers forming their first impressions of a business, seeing a company that values the people who work there and includes them in its branding through professionally taken photographs suggests quality and compassion.

Benefits of Personal Branding Photography That Includes Staff 

Photography for your brand that includes employee profiles can, without a doubt, help you stand out from others in the field. Staff members who take part in the branding of the company will show potential customers that the company is serious about their work, their staff, and their existing and potential customers.

Here are some specific benefits of enlisting the help of employees in your branding:

A Broader, Unified Branding Profile

Professional staff photographs create a unified look across all marketing materials and social media platforms, helping to increase brand recognition. When it is done correctly and by a photographer who appreciates this approach, professionalism will emanate from the photos.

Staff involvement will inevitably give prospective customers the sense that the business is well organized, in control, and has capable people working there. Carefully selected branding photos of employees provide an undeniably professional appearance to your business. 

They can also be used as part of an overall branding strategy. For example, let’s say you want to have a memorable, uniform brand. In this case, ensuring the style of your staff’s headshots and the dress code of all team members is consistent will create an overall brand that will become instantly recognizable, making it easier for customers to identify with and remember your business.

A Personal Touch

When done correctly, photography for your brand that includes staff helps create a more personable experience for customers by humanizing employees who work or represent the company, just like with a personal branding session. When it comes to branding in the digital age, customers respond more favorably and engage more with images, so having high-quality visuals of employees can make them seem more approachable and relatable. 

Also, when customers have a positive impression of the staff with whom they will interact, they are more likely to establish contact with the business. Quality headshots are essential in this regard, as the face that customers view should reflect the company and its values.

Team Empowerment

Creating a branding photo session for your staff has the potential to empower each person on the team. It also shows your appreciation and respect for them. Most employees will feel proud when they see themselves play a key part in the branding of the company they work for. 

A professional headshot of an employee can be a powerful representation of the individual, and displaying these pictures prominently will help boost morale and employee satisfaction levels within the business. This pride and satisfaction on the part of the employees will shine through in the headshots. Showing a personal side of a company will also help attract talent in the future.

In Conclusion

As visual branding continues to be a large part of digital platforms, headshot photos of employees can create connections with and gain the trust of potential customers, as well as positively motivate employees. 

With this in mind, taking advantage of professional branding and headshot photography services for your staff members might be the savvy move that you need if you’re looking to add style and finesse to your brand, galvanize employees, and generate positive business growth.

How to Use Photography for Your Brand

If you are looking to create stunning marketing and branding for your business, one of the best ways to make a lasting impression on your target audience is to use the skills of professional photographers. They can assist in creating the brand that is right for you and that will help to grow your business. 

Branding photo sessions are an ideal way to work with us to create the perfect headshot that properly promotes your business and creates a brand that will attract new customers and business growth. Consumers and clients buy more products and services when they are confident about the people who stand behind them–they want to see the person behind the brand, which makes personal branding a surefire way to create a memorable impression and fulfill your clientele’s wishes in this respect.

How Photography Can Be Used to Promote Your Brand

We are of the belief that visual marketing and branding can reap fantastic results in this modern day and age. Potential clients have the chance to be inspired about your business through visual images that form part of the business’ brand. Having a high-quality headshot can work wonders when it comes to attracting clients because they generate trust and inspire confidence, so it pays to make sure this is done correctly. 

After you have prepared for your personal branding session and your headshot has been taken, here are some ideas on how to widen customer reach:

Update Your Website

Now that you’ve done the hard work and have the headshot that is going to complement your brand, you have to get it out there in the place where most people are going to see it—on your website. Personal branding photography is important for your business, so make sure you work with a designer to create a first-class website that will have a page where your customers can learn about you and your team through the photos on display. 

This is where your headshot can come into play as a prominent part of the page in order to attract new customers to your brand. You may wish to have the headshot on multiple pages or keep it simple and just on one. These decisions will depend on your preferences and business type.

Boost Your Social Media 

A strong social media presence is essential in the modern age, so it pays to continually invest in updating your pages and posts with the best possible content available to sell your brand effectively. In order for social media to be effective and have that special wow factor, capture the attention of a scrolling audience with the best images posted at the right times. 

Headshots, as part of any promotional post, will give both a professional and personal feel to your social media posts, which in turn will help to create the powerful, effective brand your business needs. When using your photos for social media branding, be sure to research the best way to optimize your photos.

Use Photo Branding Across Multiple Areas of Business

There is no denying that a comprehensive, quality website in conjunction with consistent, impacting social media feeds is a crucial part of any branding campaign. This is where it will pay to have your photo branding present.

The opportunities for places that your photo branding can work for you don’t end here. Consider revamping your company newsletter with more photo images or why not give your business cards a new look with an enhanced visual background? Start a company blog with headshots and branding photography as a prominent feature, or use the same branding to spice up existing and future portfolio content. 

Final Thoughts

There are many ways in which using photography can improve the overall image of your business brand. Using a professionally taken headshot photo is one way to make your brand easily stand out from competitors, no matter what industry you’re in. Even with one simple image, people can gain insight into who is behind the business and the business’ values and mission. When images are used on different media platforms, this is when a business’ branding can really start to flourish.

How to Prepare for a Personal Branding Session

Having a personal branding session is truly a sign you wish to invest in your business. It is an investment you won’t regret if you are looking to attract new business and customers and create a brand that is professional and captivating. 

Getting the right headshot which is a professional and a high-quality representation of the person behind the brand can be achieved with the right preparation. If done correctly with adequate preparation for your personal branding photography session, it will make all the difference.

In this digital age, visuals are such an important part of marketing and branding. Your headshot is a crucial part of your brand and the growth of your business. With this in mind, it’s important to know how to prepare for when the time comes to push forward with your personal branding in business and have your headshot taken.

Choose the Outfit That Makes the Right Impression

When choosing an outfit, make sure it is comfortable and reflects your personality but will not be the most prominent element of the headshot. You don’t want your clothes to distract from you.

We would advise against wearing something that is highly stylish or outrageous. Go with an outfit that will make you look polished and confident. Don’t try too hard, as this will come through by anybody viewing your headshot. 

Avoid wearing any clothing with logos or text because this can draw attention away from your face. If you’re not sure what type of clothing works best for headshots, ask us for advice for an outfit that would suit you and will look good on the camera while projecting the image you want to portray.

Consider Your Hairstyle and Makeup

Hairstyles and makeup are subjective to each individual and their character. We always try to capture the essence of the individual in their headshot, and would favor the subtle use of makeup so that a natural look is achieved in the headshot. Too much makeup can be overpowering, and a professional makeup artist can help you get the perfect look and practice before the big day. 

When it comes to styling your hair for your headshot, a style that nicely frames your face and captures your character is ideal. Again, if necessary, consider using a hairstylist who can give you the perfect look for your shoot.

Practice Your Smile

Your facial expression is extremely important in a headshot. Of course, when you are in front of the camera, it can feel unnatural. The added pressure to produce a perfect smile on demand might make you feel stiff or awkward. It can be a good idea to ask friends or family to run through a few simulated photoshoots with you in order to help you acclimatize to smiling in front of the camera without feeling uncomfortable. 

Practice makes perfect! When the day comes—with the right clothes, makeup and a positive attitude—it’s almost certain you’ll be smiling naturally. 

Enjoy the Experience!

Headshot photography for your brand is an important element of your business strategy. It is best to appear natural in front of the camera and look like you are enjoying yourself. 

While you may feel pressured to get things right, photoshoots can be a time to have fun and enjoy doing something creative and different while benefiting your brand. So, allow things to fall into place and you will come away with not only a wonderful headshot but also a wonderful memory of the experience.

What Is Personal Branding in Business

Personal branding in business is the process of creating and nurturing an identifiable and memorable professional persona. It’s about carving out a unique identity and building an online presence that is attractive to potential customers. Whether you’re a freelancer, entrepreneur, or small business owner, personal branding can help you stand out from the crowd by communicating your values, skills, and knowledge, and ultimately differentiate yourself from others in the field. 

Taking control of how you present yourself in the business world can inspire confidence and trust from clients, customers, or potential employers. Your online presence tells everyone who you are and that you are serious about your business and its success.

Reach Your Potential With Successful Personal Branding

When it comes to quality personal branding, we have the passion, knowledge, and experience to help you reach your goals. We know that effective branding photography sessions result in the most impactful headshots essential to your business. Headshots are no longer just for actors or entertainers–a good headshot for business is also necessary. 

In today’s digital world, a headshot can make your website look more professional and inviting, while also giving potential customers a greater sense of who you are as a business owner. 

A Face to the Name

No matter what type of service or product you offer, a face associated with your brand is invaluable. When people see your headshot on your website or social media page, there will be more affinity with the brand which in turn will create more trust in the company. Plus, if potential customers have any questions about your business or product, they can easily refer back to the headshot as a reminder that there is a real person behind the words on the page.

The Power of Professionalism

Hiring a professional photographer to take high-quality headshots of you and/or other members of your team will make all the difference in terms of how potential customers perceive your brand. Professional photos demonstrate that you take yourself and your business seriously, which in turn makes others take you seriously too. 

These images create a level of confidence and belief on the part of potential customers. A professional photographer specializes in capturing shots that bring out the best in their subjects is a top priority when it comes to effective marketing.

Reveal the Person Behind the Photo

A great headshot should accurately express who you are as well as convey energy and personality through your facial expressions, the lighting, and angle effects chosen by the photographer. Your headshot should be able to portray who you are before any words are read. A professional camera person must be able to make your headshot speak to the audience about you—the person behind your business brand.

In Summary

Personal branding in business is paramount;  it should be no surprise that we aren’t hesitant when it comes to underscoring the importance of a solid headshot. If you prepare for your personal branding session and recognize the value of this step in your business branding effort, we are confident your brand will grow and your business will thrive as a result.

What Makes a Good Headshot for Business?

If you really want to push your business to the next level and make it as successful and competitive as it deserves to be, creating the correct branding with a great headshot is one of the most crucial parts of this process. In an increasingly visual, digital world where potential clients and customers are bombarded with multiple brands and advertising—you simply have to stand out. 

To achieve this, there are many facets of your business that need to be highlighted as part of your branding. The one that is arguably the most important is you!

Getting the right headshot as a business owner is one of the most important ways you can attract customers. People believe in people. In business, this translates to  people being more willing to invest in people they trust. If you really want to brand your business to attract the best customers and thrive in your field, presenting yourself authentically as the heart and mind behind the business is essential to achieving this goal–we believe that personal branding photography sessions with Duane Furlong will ensure this is accomplished.

How to Get the Best Headshot for Business

When it comes to having a great headshot for business, the devil is truly in the details. A good headshot should be an accurate representation of who you are while also projecting a positive image that captures attention and conveys professionalism. 

To achieve this goal, there are certain factors one must consider when constructing a well-crafted headshot.

People Want to See Your Face

While we will work with your expectations for your personal brand photography session, we cannot stress enough the importance of making sure that your face is clearly visible and in focus. It’s very important to make sure no part of your face is cut out of view, as your face is the focal point and what people  are most interested in seeing. 

Another essential element to achieving that beautiful, charismatic headshot is to take into careful consideration the background behind you. It must not detract from the focus on you or compete for attention in the final product. On the contrary, it must complement the photo by adding depth and texture. Simple backgrounds like brick walls, black and white fascias, or even colored backdrops are all potential options for this purpose.

Lighting Can Make or Break a Headshot

Lighting is an essential element when it comes to creating perfect headshots. High-quality lighting can make all the difference between a poor photo and a beautiful, professional shot that will be ideal for your business branding. 

Natural light can create a beautiful atmosphere that softens shadows, highlights facial features, and adds warmth to your photo. At the same time, industry-leading lighting and a professionally equipped studio will be able to provide you with a wide range of options for creating stunning headshot photos.

Use a Style to Complement Your Headshot

While your head and face are the center of attention in a headshot, effective personal branding in business requires a touch more. Given your clothes will be in view, they should be chosen carefully so as to reflect your personality and style, while still looking professional. 

Avoid busy patterns or large logos as they could distract the viewer’s attention away from you. We also advise keeping makeup natural where possible, as less might be seen as more when projecting a business profile. 

Practice Makes Perfect

Before embarking on your photography session with Duane Furlong, get comfortable with how you want to pose in front of the camera so that you feel confident during your shoot. Talk it through with us and let us help you give off radiant confidence for an effective headshot that shows your best self!

What to Expect in Your Personal Brand Photography Session

Personal brand photography is a must-have for anyone who wants to ensure they’re being portrayed in the best possible light. So, whether you’re an entrepreneur looking to build your personal brand or just someone who wants to make sure their pictures on social media are all telling the right story, it’s essential to be aware of personal branding photography.

Planning for the Session

The first phase of a personal brand photography session is planning. It involves determining the goal of the shoot and working with your personal branding photographer to choose outfits and locations for the session.

Determining the Goals of the Shoot

As you prepare for your personal brand photography shoot, it’s crucial to think about what you want to accomplish.

• What do you want your brand to look like? This is an excellent time to revisit your brand statement and clarify its meaning.
• Who are you trying to reach? What are their needs, interests, and goals? Figure out who they are and how you can help them with your personal brand.
• What kind of content will you be creating for this shoot? Knowing this will help you determine how best to prepare for the shoot.

Outfit and Location Selection

Once you’ve determined the goals of your shoot, it’s time to think about the outfit and location you want to incorporate into your session. Make a list of outfits you love and want to show off. If you have multiple items that go together well, this can help create a cohesive look for your shoot. 

Location selection can be just as crucial as outfit selection. Think about what kind of vibe you want your photos to convey, and choose locations accordingly. Of course, it can be tricky to choose outfits and locations if you have no experience with personal brand photography, but this is something your photographer can help you with. 

During the Session

Once the planning phase is over, you’ll engage in a pre-shoot session with your photographer.

The Pre-Shoot

This is where you discuss the shooting style and what you want to get out of it; it’s also a chance for your photographer to learn more about you. This helps them figure out what props and styling they will use to ensure the photos are true to your brand.

Posing and Expressions

When it comes to posing and expression, there are a few things you can do to make sure that your brand photography session goes smoothly. 

First, think about the kind of impression you want to give off. Are you an energetic person? Try being more active in your poses. 

Second, think about what emotions you want to express through your photos. Are you excited about something new in your life? Try smiling broadly and looking happy! 

Third, practice makes perfect–the more time you spend posing for photos, the better you’ll become. Make sure that all of your pictures look natural by practicing different poses in front of the mirror before the shoot day.

After the Session

Finally, the photographer will send you a link to the private gallery where you can select your final images. The images will be available for download in high-resolution and low-resolution formats, and all of them will be watermark-free, so you can use them however you like.

Looking for information on branding photography costs and good headshots for businesses? Check out our latest posts!

How Much Does Branding Photography Cost?

Branding photography can be on the expensive side–an average branding photo session can cost you upwards of $2,000. However, it can help your business stand out from competitors and serve as an excellent marketing channel to boost your overall revenue. 

What Is Branding Photography?

Let’s first clarify the concept of branding photography. What differentiates normal photography from branding photography?

Well, branding photography aims to build your brand and features your:

• Brand colors
• Brand persona
• Leadership team
• Products or services
• Office

It also tries to portray your vision, mission, and work ethic to the world. However, because these three cannot be really objectified, they are not must-haves for branding photography.

If you have an idea about how you can help your audience visualize these aspects of your business, that’s great! But if you don’t know how to represent your mission or work ethic visually, don’t sweat it–that’s where an experienced photographer comes in.

With that said, branding photographs may include headshots, team pictures, product pictures, social media images, blog images, and candid photographs of your workspace and in action.

Check how good photography can help you build your brand.

What Do Branding Photography Costs Look Like?

The following factors affect the pricing of your branding photography:

• Photographer’s expertise: A beginner photographer might charge you less, but an expert that has worked with many different brands before will charge you a  bit more.

• Photographer’s equipment: Some photographers charge by equipment. Expensive gear can mean more costly photos.

• Venue and props: If the photographer is arranging venues for the shoots and props that sync with your brand’s vibe, be prepared to pay extra. Props can also include outfits, which can cost up to $300.

• Number of images: Usually, one photo session means at least twenty finished images. However, the exact count differs from photographer to photographer, and the more images you want, the more you should expect to pay.

• Photo editing: Sometimes, photo editing is costlier than the photography session itself. So, if a photographer is including photo editing in their package, expect to pay more.

• Other services: Other services that may be included in branding photography are short videos, gifs, custom memes, and other visual content. Some photographers also charge for planning the shoot with you or setting up a consultation meeting.

In addition, there are three ways photographers charge for branding photography:

• Hourly rates
• Sessional rates
• Per photo rates

The average hourly rate of a brand photographer is around $250 to $500. Session rates can be around $1,000 or more, with one session usually sixty minutes long. Some photographers also commit to half-days per session.

When it comes to per-photo rates, you can expect to pay $50 to $150 per finished image. This makes the per-photo pricing model the most expensive one. 

Overall, if you want a decent brand photography session that involves high-quality equipment, an expert photographer, photo editing, and at least twenty images, you should expect to pay $1,000 or more. If you include outfits, venue, props, and other services, the price may easily exceed $2,000.

At a glance, this may seem expensive. But if you think about it, it might be a wise investment, because:

• You’ll pay this amount only once (until you rebrand yourself)
• It will bring you more business

Why Is Branding Photography Important?

You might wonder what you can expect from a branding photography session. Why do people spend thousands on branding photography when you can simply use a few stock photos? Well, here are three reasons why branding photography is important:

• It sets up a great first impression, which helps build trust if you’re a new brand.
• It makes your brand more human, which allows your customers to relate to it.
• It gives consistency to your brand image and makes it easier for people to recognize you.

Photographers create brands by adding their unique perception to each image they capture. They can also help you to choose colors and aesthetics or direct you in how to represent your brand, and they may suggest how to improve the representation you’re going after.

More about expectations for your personal brand photography session.

How Does Good Photography Build Your Brand?

Did you know our brain processes an image 60,000 times faster than text? This explains why brand builders put so much emphasis on creating visual content for their campaigns. 

The eye is considered to be the key to communication. If you want to convey a message to your target audience, focus on good photography. And by good, we mean high-quality, professional images. 

Here are some ways in which good photography builds your brand.

Showcases You in the Best Light

It doesn’t matter whether you are building your personal brand on LinkedIn, Twitter, Facebook, or Instagram. All platforms demand a profile picture. 

Now, you can set any selfie or random image as your profile picture. But will that look appealing to potential recruiters, followers, and collaborators? Probably not!

On the other hand, a professional headshot or good personal brand photography can give your audience an excellent first impression about you. As soon as someone lands on your profile, they will know what your best version looks like. In addition, most people will instantly develop trust when they see good photography on your profiles and will be prompted to follow you immediately. 

Increases Your Post Engagement

It is proven that images drive more engagement than any other content format–even stock photos generate 650% more engagement than text-only posts. And if you get a bit strategic with your visual content and choose good photography–like branding images–people will be 80% more likely to read your post.

What does this mean for your brand? Greater post engagement and brand awareness as a result. Keep in mind that there are more than four billion users randomly scrolling online, searching for something interesting. So, if you can get more people to actually stop and read your posts using good visuals, you can spread more brand awareness.

Develops Your Brand’s Personality 

Images are static, but they hold the potential to tell a story. A professional photographer will often use things like backgrounds, props, strategic lighting, and camera angle to achieve that. When used properly, this can be helpful in developing your brand personality.

Plus, if you plan to change the style of your brand in the future, good photography will be a great asset in that case, too. You can use it to alter the image of your brand in your customers’ minds. 

Helps You Stand Out 

A brand can only stand out from the competition when its unique selling points are highlighted or when its owners do something unique. This can be done by:

• Working with a good personal branding photographer to showcase what you’re all about (for personal brands)
• Taking pictures with your USPs in focus (for a product or service-based companies)
• Uploading positive testimonials about your USPs

All of these ways reinforce the reasons why people should choose your brand over others and can be executed with the help of a good photography company.

Establishes Trust and Increases Revenue

Professional photography builds the credibility of your brand. It shows that you are ready to invest in your business and take branding seriously; it also reflects that you care about the reputation of your brand.

For potential recruiters, partners, and customers, this is a positive indicator. This means they will develop trust in your brand and will be more likely to do business with you, leading to a greater revenue. The income you generate can then be further utilized to grow your brand.

Final Thoughts 

All in all, good photography is an essential marketing tool for a successful brand. It doesn’t matter whether you are building a personal brand or a service-based brand. Well-taken pictures from a reliable photographer like Duane Furlong are necessary to convey your message to the ideal customer. 

For more ideas and tips related to business photography, be sure to check out our posts on how a personal branding session is different from getting headshots and branding photography costs look like.